New Garments Business Plan Essay Example for Free

New Garments Business Plan Essay Though agriculture has always been the one of the most anticipated sectors in budgets, discussions, lectures and books but in true sense garments industry in Bangladesh is the most essential sector in terms of employment of comparatively less educated people. Employing almost 4.2 million people of whom 80% are women and thus contributing to empowerment of rural women. Let alone employment even if we consider foreign currency inflow this has been one of the most potential source. RMG covers around 80% of the total foreign exchange earnings of Bangladesh. According to a survey it contributes around 8 billion dollars which is around 13% of GDP. Starting in 1970s earning from it has increased by 8 times which is around 16.5% per annum. SWOT analysis Weakness: 1. Limited financial investment, 2. Insufficient infrastructural facility, 3. Less educated work-force 4. Negative impression on foreign buyers due to both political and unrest within the industry among the labor 5. Lack of legal enforcement 6. Lack of brand awareness 7. Poverty Threats: 1. High level of inflation 2. China, Pakistan and India. 3. Increasing competition 4. Capital investment availability, 5. Political instability 6. Corruption 7. Workplace unrest Strengths: 1. Labor intensive industry and labor cost is cheaper in Bangladesh compared to most countries 2. Plenty of labor available 3. Quality products 4. Competitive pricing Opportunities 1. Becoming a major hub 2. Tax reduction/govt. incentives 3. Planned Infrastructural development should improve supply chain a lot Company: Elegance Our company will be a garment company. Estimations are done based on square textile ltd and a small company named triangle fashion wear in Dhaka. Vision Provide quality clothing for every class of people and become one of the leading names in garments sector in the country and abroad as well. Mission Capture and satisfy the needs of customers through cost leadership and quality assurance and thus expand gradually. Introduction: Our company in the initial stage will go for sewing shirts only assuming monthly demand of 4000 shirts. As we will only produce ordered volume so the assumed demand is also our total production in units. We will take orders from other garments. As we will do the sewing only we won’t be having any inventory cost other than the raw materials. Reason behind being the designing and the cutting in these scenarios are normally done by the garment giving the order and we will complete the sewing and the collars. Buttons will be done afterwards elsewhere. For the electrical arrangements such as getting the business line for industrial purpose and placing meters the cost is assumed as 40000 and for wearing, stabilizers for machines sockets and other expenditure 40000 more is added with the initial cost. We will have 22 machines for which a 1000-1200 square feet space will be require. For hiring the place advance with 1st months’ rent is assumed as 115000. Loan of 200,000(27.54%of initial investment) will be taken at a rate of 15% which is close to 30% of the total investment amount. (Basic bank) (Small scale enterprise: The enterprise will be termed as small if in today’s market condition the replacement cost of plant, machinery and other components excluding land and building amounts to tk 15 million or less-Policy strategies for small and medium enterprises development in Bangladesh) Inventory: The raw materials should include, needles, pastes used in collars and threads. Ordering volume will be our production so there will be no additional inventory cost Machines: Taking the demand into account we will start with 22 machines of which 18 are single needle plain machines 2 over locks and two three needle machines. Ratios of plain machine to over locks and three needle is 10:2 Single needle is for basic sewing, three needle takes 1/3 time compared to single needle for obvious reasons but are very expensive, and over locks are sewing machines with blades that cuts the additional threads after sewing. Changes in demand and consequences: According to the owner of the triangle fashion wear in the winter time the demand for shirts decrease by 20-25%.duration of this shortage in demand is around 2 months. During this period there are obvious lay-offs so there is decrease in demand, in salaries and ultimately decrease in COGS and sales as well. Sales and COGS: Sales growth for our company is taken as 17%, based on the average of 5 years growth in sales of square textiles which is close to 20% and of triangle fashion wear which is close to 15%. As for COGS, for our company the growth assumed is 10%.for square text. Average growth in cogs is less than 15. NWC is assumed as 15% of sale for our company for each of five years. For square text. It is close to 18%. Salvage value For the over locks and single needle SV is assumed at an average of 5500tk after 5 years for each of the machines and for the 3 needle machine it is 8000 tk each Depreciation and tax: As for depreciation we deducted salvage value from total machine cost and deducted the amount by 10 which is the total lifetime for the machines. We used straight line depreciation for the other years. Corporate tax rate is assumed as 35% of the EBT amount. Calculating WACC: Market return of 10% is taken from the stock Bangladesh web site on 12th April, US risk free rate is taken for the measurement which is close to 3% and beta of 1.26 is taken from the stock Bangladesh website as well for the textile industries. Calculating CAPEX: Capital expenditure is calculated by summing up all the fixed assets for the 1st year which is close to 7% of the total sales for the same year. For the rest of years the growth rate is assumed as same as the sales which is 15%. After that we deducted fixed asset amount of the previous year from the amount of current year. 4P analysis: Product: As we said earlier our only product will be shirts. Pricing: Rate for sewing shirts in the market now is close to 90tk per shirt, we will start with 85tk to capture the market in the first place and then will focus on maintaining the quality. As we will only sew shirts so the calculated cost for each shirt will also be our production cost/unit.it is calculated as 49.5 by dividing COGS by demand. Promotion Promotion: We will do it by ourselves as the owner of the business so we won’t be having any additional cost for advertising and there will be experienced supervisors too, to initiate promotion. Place/Location and delivery: We will choose a place close to the companies we are expecting to get orders from. For the delivery of raw products to us and delivery of the sewed shirts to the companies ordering, companies themselves will be responsible.so again there will be no additional transportation cost for our company.

Bernie Madoff Essay Example for Free

Bernie Madoff Essay The things I will be talking about are the ways they examined the financial events surrounding Bernie Maddoff, and the events surrounding Enron. Also they way that Enron dealt with the consequences and implications for the lack of code of ethics. The financial events that were surrounding Bernie Maddoff where that â€Å" the financial world begins this week still in a daze over the spectacular collapse of an alleged Ponzi scheme by onetime Wall Street legend Bernard Madoff — possibly the biggest swindle ever committed by a single person. Its a stunning fraud that appears to be of epic proportions, Andrew Calamari of the Securities and Exchange Commissions New York Regional Office said in a statement after the FBI arrested Madoff last week. Its unclear how many institutions and individuals will suffer from losses that federal authorities say Madoff privately pegged at $50 billion. † The reason that he had easy assess to all of this was because he knew the system from being the chairman of Nasdaq from 1990-1991 and 1993. Another one was the â€Å"officials allege that Madoff falsified reports from a secretive money management service that he owned — run separately from his main stock transaction firm — to make it appear to be more successful than it was. Madoff allegedly kept it going by taking cash from unwitting new investors to pay customers who wanted to redeem their holdings. In a January SEC filing, Madoff said he managed $17. 1 billion in assets for 23 clients. But potential victims could number in the hundreds and possibly thousands and include major banks, hedge funds, charities and pension funds. Responding to an SEC lawsuit, on Friday, U. S. District Judge Louis Stanton in New York froze the assets and accounts of Madoffs investment business and appointed Lee Richards, an attorney at Richards Kibbe Orbe, as receiver. Madoffs lawyers have denied the charges but did not return calls for comment. Madoff was released after posting $10 million in bail. He faces up to $5 million in fines and up to 20 years in jail if convicted. The SEC and U. S. Attorneys office say their investigation is continuing and declined to comment. † Madoff got himself in trouble by using money he did not have to pay off customers from all the new invertors. Then after a while New York realized what he was doing so they arrested him for what he was doing because it was not ethical at all.

Operation Of TWT And Magnetrons

Operation Of TWT And Magnetrons A traveling-wave tube (TWT) is an electronic device used to amplify radio frequency signals to high power, usually in an electronic assembly known as a traveling-wave tube amplifier (TWTA). The bandwidth of a broadband TWT can be as high as three octaves, although tuned (narrowband) versions exist, and operating frequencies range from 300Â  MHz to 50Â  GHz. The voltage gain of the tube can be of the order of 70 decibels. Traveling-Wave Tubes Traveling-wave tubes (TWTs) are high-gain, low- noise, wide and width microwave amplifiers, capable of gains of 40 dB or more, with bandwidths of over an octave. (A bandwidth of 1 octave is one in which the upper frequency is twice the lower frequency.) TWTs have been designed for frequencies as low as 300 MHz and as high as 50 GHz. The primary use for TWTs is voltage amplification (although high-power TWTs, with characteristics similar to those of a power klystron, have been developed). Their wide bandwidth and low-noise characteristics make them ideal for use as RF amplifiers. CONSTRUCTION: The device is an elongated vacuum tube with an electron gun (a heated cathode that emits electrons) at one end. A magnetic containment field around the tube focuses the electrons into a beam, which then passes down the middle of a wire helix that stretches from the RF input to the RF output, the electron beam finally striking a collector at the other end. A directional coupler, which can be either a waveguide or an electromagnetic coil, fed with the low-powered radio signal that is to be amplified, is positioned near the emitter, and induces a current into the helix. The helix acts as a delay line, in which the RF signal travels at near the same speed along the tube as the electron beam. The electromagnetic field due to the RF signal in the helix interacts with the electron beam, causing bunching of the electrons (an effect called velocity modulation), and the electromagnetic field due to the beam current then induces more current back into the helix (i.e. the current builds up and thus is amplified as it passes down). A second directional coupler, positioned near the collector, receives an amplified version of the input signal from the far end of the helix. An attenuator placed on the helix, usually between the input and output helicies, prevents reflected wave from travelling back to the cathode. Higher powered TWTs usually contain beryllium oxide ceramic as both a helix support rod and in some cases, as an electron collector for the TWT because of its special electrical, mechanical, and thermal properties. OPERATION AND WORKING While the electron beam in a klystron travels primarily in regions free of RF electric fields, the beam in a TWT is continually inter- acting with an RF electric field propagating along an external circuit surrounding the beam. To obtain amplification, the TWT must propagate a wave whose phase velocity is nearly synchronous with the dc velocity of the electron beam. It is difficult to accelerate the beam to greater than approximately one- fifth the velocity of light. Therefore, the forward velocity of the RF field propagating along the helix must be reduced to nearly that of the beam. The phase velocity in a waveguide, which is uniform in the direction of propagation, is always greater than the velocity of light. However, this velocity can be reduced below the velocity of light by introducing a periodic variation of the circuit in the direction of propagation. The simplest form of variation is obtained by wrapping the circuit in the form of a helix, whose pitch is equal to the desire d slowing factor. TWT MIXER.- A TWT is also used as a micro- wave mixer. By virtue of its wide bandwidth, the TWT can accommodate the frequencies generated by the heterodyning process (provided that the frequencies have been chosen to be within the range of the tube). The desired frequency is selected by the use of a filter on the output of the helix. A TWT mixer has the added advantage of providing gain as well as simply acting as a mixer. TWT MODULATION.- A TWT can be modulated by applying the modulating signal to a modulator grid. The modulator grid can be used to turn the electron beam on and off, as in pulsed microwave applications, or to control the density of the beam and its ability to transfer energy to the traveling wave. Thus, the grid can be used to amplitude modulate the output. TWT OSCILLATOR.- A forward-wave TWT can be constructed to serve as a microwave oscillator. Physically, a TWT amplifier and an oscillator differ in two major ways. The helix of the oscillator is longer than that of the amplifier, and there is no input connection to the oscillator. TWT oscillators are often called backward-wave oscillators (BWOs) or carcintrons. The Traveling-Wave Tube The TRAVELING-WAVE TUBE (twt) is a high-gain, low-noise, wide-bandwidth microwave amplifier. It is capable of gains greater than 40 dB with bandwidths exceeding an octave. (A bandwidth of 1 octave is one in which the upper frequency is twice the lower frequency.) Traveling-wave tubes have been designed for frequencies as low as 300 megahertz and as high as 50 gigahertz. The twt is primarily a voltage amplifier. The wide-bandwidth and low-noise characteristics make the twt ideal for use as an RF amplifier in microwave equipment. The physical construction of a typical twt is shown in figure 2-13. Fig-2 The twt contains an electron gun which produces and then accelerates an electron beam along the axis of the tube. The surrounding magnet provides a magnetic field along the axis of the tube to focus the electrons into a tight beam. The HELIX, at the center of the tube, is a coiled wire that provides a low-impedance transmission line for the RF energy within the tube. The RF input and output are coupled onto and removed from the helix by directional couplers that have no physical connection to the helix. If the RF energy is transported on coaxial cables, the coaxial couplers are wound in a helical manner similar to that shown in figure 2. If the RF energy is transported in waveguides, waveguide directional couplers are used. The attenuator prevents any reflected waves from traveling back down the helix. Physical construction of a twt. A simplified version of twt operation is shown in fig below. In the figure, an electron beam is passing along a nonresonant transmission line represente d by a straight wire. The input to the transmission line is an RF wave which travels on the line from input to output. The line will transport a wide range of RF frequencies if it is terminated in the characteristic impedance of the line. The electromagnetic waves traveling down the line produce electric fields that interact with the electrons of the beam. Fig:-3 If the electrons of the beam were accelerated to travel faster than the waves traveling on the wire, bunching would occur through the effect of velocity modulation. Velocity modulation would be caused by the interaction between the traveling-wave fields and the electron beam. Bunching would cause the electrons to give up energy to the traveling wave if the fields were of the correct polarity to slow down the bunches. The energy from the bunches would increase the amplitude of the traveling wave in a progressive action that would take place all along the length of the twt, as shown in figure . However, because the waves travel along the wire at the speed of light, the simple twt shown in figure 3 will not work. At present no way is known to accelerate an electron beam to the speed of light. Since the electron beam cannot travel faster than the wave on the wire, bunching will not take place and the tube will not work. The twt is therefore designed with a delay structure to slow the tra veling wave down to or below the speed of the electrons in the beam. A common twt delay structure is a wire, wound in the form of a long coil or helix, as shown in figure , view (A). The shape of the helix slows the effective velocity of the wave along the common axis of the helix and the tube to about one-tenth the speed of light. The wave still travels down the helix wire at the speed of light, but the coiled shape causes the wave to travel a much greater total distance than the electron beam. The speed at which the wave travels down the tube can be varied by changing the number of turns or the diameter of the turns in the helix wire. The helical delay structure works well because it has the added advantage of causing a large proportion of electric fields that are parallel to the electron beam. The parallel fields provide maximum interaction between the fields and the electron beam. In a typical twt, the electron beam is directed down the center of the helix while, at the same time, an RF signal is coupled onto the helix. The electrons of the beam are velocity-modulated by the electric fields produced by the RF signal. Amplification begins as the electron bunches form and release energy to the signal on the helix. The slightly amplified signal causes a denser electron bunch which, in turn, amplifies the signal even more. The amplification process is continuous as the RF wave and the electron beam travel down the length of the tube. Any portion of the twt output signal that reflects back to the input will cause oscillations within the tube which results in a decrease in amplification. Attenuators are placed along the length of the helix to prevent reflections from reaching the input. The attenuator causes a loss in amplitude, as can be seen in figure , view (B), but it can be placed so as to minimize losses while still isolating the input from the output. The rel atively low efficiency of the twt partially offsets the advantages of high gain and wide bandwidth. The internal attenuator reduces the gain of the tube, and the power required to energize the focusing magnet is an operational loss that cannot be recovered. The twt also produces heat which must be dissipated by either air-conditioning or liquid-cooling systems. All of these factors reduce the overall efficiency of the twt, but the advantages of high gain and wide bandwidth are usually enough to overcome the disadvantages. THE MAGNETRON The MAGNETRON, shown in figure 4-A, is a self-contained microwave oscillator that operates differently from the linear-beam tubes, such as the twt and the klystron. Figure 4-B is a simplified drawing of the magnetron. CROSSED-ELECTRON and MAGNETIC fields are used in the magnetron to produce the high-power output required in radar and communications equipment. Figure 4.A.-Magnetron Figure4 b.-Magnetron The magnetron is classed as a diode because it has no grid. A magnetic field located in the space between the plate (anode) and the cathode serves as a grid. The plate of a magnetron does not have the same physical appearance as the plate of an ordinary electron tube. Since conventional inductive- capacitive (LC) networks become impractical at microwave frequencies, the plate is fabricated into a cylindrical copper block containing resonant cavities which serve as tuned circuits. The magnetron base differs considerably from the conventional tube base. The magnetron base is short in length and has large diameter leads that are carefully sealed into the tube and shielded. The cathode and filament are at the center of the tube and are supported by the filament leads. The filament leads are large and rigid enough to keep the cathode and filament structure fixed in position. The output lead is usually a probe or loop extending into one of the tuned cavities and coupled into a waveguide or coaxial line. The plate structure, shown in figure 5, is a solid block of copper. The cylindrical holes around its circumference are resonant cavities. A narrow slot runs from each cavity into the central portion of the tube dividing the inner structure into as many segments as there are cavities. Alternate segments are strapped together to put the cavities in parallel with regard to the output. The cavities control the output frequency. The straps are circular, metal bands that are placed across the top of the block at the entrance slots to the cavities. Since the cathode must operate at high power, it must be fairly large and must also be able to withstand high operating temperatures. It must also have good emission characteristics, particularly under return bombardment by the electrons. This is because most of the output power is provided by the large number of electrons that are emitted when high-velocity electrons return to strike the cathode. The cathode is indirectly heated and is constructed of a high- emission material. The open space between the plate and the cathode is called the INTERACTION SPACE. In this space the electric and magnetic fields interact to exert force upon the electrons. Figure 5.-Cutaway view of a magnetron The magnetic field is usually provided by a strong, permanent magnet mounted around the magnetron so that the magnetic field is parallel with the axis of the cathode. The cathode is mounted in the center of the interaction space. BASIC MAGNETRON OPERATION.-Magnetron theory of operation is based on the motion of electrons under the influence of combined electric and magnetic fields. The following information presents the laws governing this motion. The direction of an electric field is from the positive electrode to the negative electrode. The law governing the motion of an electron in an electric field (E field) states: The force exerted by an electric field on an electron is proportional to the strength of the field. Electrons tend to move from a point of negative potential toward a positive potential. This is shown in figure 6. In other words, electrons tend to move against the E field. When an electron is being accelerated by an E field, as shown in figure 6, energy is taken from the field by the electron. Figure 6.-Electron motion in an electric field The law of motion of an electron in a magnetic field (H field) states: The force exerted on an electron in a magnetic field is at right angles to both the field and the path of the electron. The direction of the force is such that the electron trajectories are clockwise when viewed in the direction of the magnetic field. This is shown in figure 7. Figure 7.-Electron motion in a magnetic field In figure 7, assume that a south pole is below the figure and a north pole is above the figure so that the magnetic field is going into the paper. When an electron is moving through space, a magnetic field builds around the electron just as it would around a wire when electrons are flowing through a wire. In figure 7 the magnetic field around the moving electron adds to the permanent magnetic field on the left side of the electrons path and subtracts from the permanent magnetic field on the right side. This action weakens the field on the right side; therefore, the electron path bends to the right (clockwise). If the strength of the magnetic field is increased, the path of the electron will have a sharper bend. Likewise, if the velocity of the electron increases, the field around it increases and the path will bend more sharply. A schematic diagram of a basic magnetron is shown in figure 8A. The tube consists of a cylindrical plate with a cathode placed along the center axis of the p late. The tuned circuit is made up of cavities in which oscillations take place and are physically located in the plate. When no magnetic field exists, heating the cathode results in a uniform and direct movement of the field from the cathode to the plate, as illustrated in figure 8B. However, as the magnetic field surrounding the tube is increased, a single electron is affected, as shown in figure 9. In figure 9, view (A), the magnetic field has been increased to a point where the electron proceeds to the plate in a curve rather than a direct path. Figure 8A.-Basic magnetron. SIDE VIEW Figure 9.-Effect of a magnetic field on a single electron In view (B) of figure 9, the magnetic field has reached a value great enough to cause the electron to just miss the plate and return to the filament in a circular orbit. This value is the CRITICAL VALUE of field strength. In view (C), the value of the field strength has been increased to a point beyond the critical value; the electron is made to travel to the cathode in a circular path of smaller diameter. View (D) of figure 9. shows how the magnetron plate current varies under the influence of the varying magnetic field. In view (A), the electron flow reaches the plate, so a large amount of plate current is flowing. However, when the critical field value is reached, as shown in view (B), the electrons are deflected away from the plate and the plate current then drops quickly to a very small value. When the field strength is made still greater, as shown in view (C), the plate current drops to zero. When the magnetron is adjusted to the cutoff, or critical value of the plate current, and the electrons just fail to reach the plate in their circular motion, it can produce oscillations at microwave frequencies. These oscillations are caused by the currents induced electrostatically by the moving electrons. The frequency is determined by the time it takes the electrons to travel from the cathode toward the plate and back again. A transfer of microwave energy to a load is made possible by connecting an external circuit between the cathode and the plate of the magnetron. Magnetron oscillators are divided into two classes: NEGATIVE-RESISTANCE and ELECTRON-RESONANCE MAGNETRON OSCILLATORS. A negative-resistance magnetron oscillator is operated by a static negative resistance between its electrodes. This oscillator has a frequency equal to the frequency of the tuned circuit connected to the tube. An electron-resonance magnetron oscillator is operated by the electron transit time required for electrons to travel from cathode to plate. This oscillator is capable of generati ng very large peak power outputs at frequencies in the thousands of megahertz. Although its average power output over a period of time is low, it can provide very high-powered oscillations in short bursts of pulses.

Another Masterpiece: Final Fantasy Goes Online :: Video Games Entertainment Essays

Another Masterpiece: Final Fantasy Goes Online Everyone who knows games, and even some who don’t, knows the title Final Fantasy. They may also know that it has been claimed the best RPG (Role Playing Game) series of all time. Most people also know that the company, Squaresoft, is the maker of this great series. Final Fantasy was nothing short of a miracle for Squaresoft when the first game came out. Squaresoft was about to go bankrupt when they decided to make one last game, a final game, which they decided to name Final Fantasy. Final Fantasy was either going to be their last game or it was going to save them. It did more than save them. It made them famous and rich. There have been more than 10 different Final Fantasy games released. Recently, Squaresoft joined with another gaming company called Enix. They have combined their names and are now called SquareEnix . They recently made the 11th installation of Final Fantasy, Final Fantasy XI. I recently picked up Final Fantasy XI to see if I would like it. Final Fantasy XI has taken a different turn than all the other Final Fantasy games of the series. Final Fantasy XI is a MMORPG, which means, massive multiplayer online role-playing game. In English terms, it is a game that can only be played on the Internet and where you interact with thousands of other people around the world. Of course there is a monthly fee that has to be paid which is a minimum of 13 dollars. Here is a review to help you decide if Final Fantasy XI is worth the money you have to pay to play it. First, I want to start of talking about the graphics. Compared to all the other MMORPG that are on the market, Final Fantasy XI beats them all. The graphics are amazing. The name of the Final Fantasy XI world is Vana’diel. It is divided into several regions, which contains different zones. Each zone has a lot of estate to wander around on. Every area is very detailed and the character designs are simply wonderful. Every weapon and piece of armor has its own design. The environment around you is glamorous. When creating your character, you get to choose your race, hairstyle, type of face, and even how big you want your character to be.

The Controversy of Deforestation Essay -- Deforestation Essays

The affect of environmental issues occur everyday and in particular deforestation is becoming a highly ranked subject. From animals to the human race, the alacrity of trees that are cut down affects every individual in a variety of ways. Not only do people need to help the planet but they need to help themselves and further generations to come, such as children and grandchildren because these natural resources that are being taken away from society are as well shaping the future. For comprehensible reasons, forests use to make up the world, until man made creatures started to destroy and destruct the most important supply to human kind which are trees. Trees are crucial to every living entity for the reason of providing oxygen to all. The world’s current problem which is deforestation can be solved by giving more knowledge about the cause, creating a luxury tax on meat products, and pin-pointing the major places that are being affected. Deforestation is a disturbance taking place causing the loss of environmental species or animals, natural herbs, and basic nourishment's. This cogent problem of deforestation has become a major problem because now more trees are being cut down and aren’t being replanted, leaving animals without a home to go back to. The animals that are being consumed are being reproduced and need more land area to graze around on, so more space is used while not considering the loss of other species. Environmental animals in the forests are becoming extinct and if they disappear from the earth than people will never know the usefulness or capability of each creature. For example, animals are useful in ways of protecting the family or even for hard labor work such as plowing and human companionship. Nat... ...ent Facts, Environment Science, Global Warming, Natural NorhtDisasters, Ecosystems, Green Living - National Geographic. Web. 03 Dec. 2010. Northhttp://environment.nationalgeographic.com/environment/global-warming/deforestation-Northoverview.html. â€Å"Deforestation.† University of Michigan. Web. 04 Dec. 2010. Northhttp://www.umich.edu/~gs265/society/deforestation.htm. "TreeHelp.com: Trees: Insects." Treehelp.com - Tree Care Made Easy. Web. 04 Dec. 2010. northhttp://www.treehelp.com/trees/trees-insects.asp. Brown, Katrina and David W. Pearce. â€Å"The Causes of Tropical Deforestation†. Vancouver: UCB Press, 1994. http://ezinearticles.com/?The-Effect-of-Deforestation&id=510236. 10 September 2010 Stock , Jocelyn. â€Å"The Choice: Doomsday or Arbor Day.† Deforestation. N.d. http://www.umich.edu/~gs265/society/deforestation.htm . 10 September 2010.

Apple Computer Case Analysis :: Apple Computers History Computer Essays

Apple Computer Case Analysis History Steve Jobs and Steve Wozniak founded Apple on April 1, 1976 in Santa Clara Valley, California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor, keyboard, or casing. Due to the high demand for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the company's name and the computer's user-friendly look. In 1977 Wozniak added a keyboard, color monitor, and eight peripheral device slots. Apple sales increased from $7.8 million in 1978 to $117 million by 1980, which was the year that Apple went public. Wozniak left the Apple in 1983 and Jobs hired PepsiCo's John Sculley as president. In 1984 Apple introduced the Macintosh and bounced back from failed product introductions. Jobs left Apple in 1985 and founded NeXT Software, which is a designer of applications for software development. Microsoft founder Bill Gates' appealed for Apple to license its products and make the Microsoft platform an industry standard, but Sculley ignored his offer. In 1986 Apple introduced its Mac Plus and LaserWriter printers. Shortly after, Apple formed the software company that later became Claris. By the 1980s Microsoft brought new competition with the Windows operating system (OS) which was similar to Apple’s graphical interface. Apple sued Microsoft but lost its claim due to the 1992 copyright protection. In 1993 Apple introduced the Newton handheld computer, but sale did not show much promise. Since earnings were decreasing, Apple had to downsize its workforce. Sculley was among the employees who left the company. By 1994 Apple started licensing clones of its OS, hoping to attract software developers. In 1996 Apple realized Mac clones were stealing sales and hired Gilbert Amelio as CEO, formerly from National Semiconductor. In 1997 Apple purchased NeXT, but sales continued to decline. The company was forced again to downsize, cutting about 30% of its workforce. Many projects were canceled and research costs were cut, due to the downsizing of the company. Jobs and Amelio returned to Apple to work on a temporary basis. An alliance with Microsoft was formed, which was a Mac version of the Microsoft office software. Apple discontinued the cloning license from Power Computing to protect the company’s market share. In 1998 Apple introduced the Mac OS X, which is the company’s first server software. The company also enhanced the iMacs with a colorful product line.

Topshop SWOT Analysis

Topshop is a fashion store that has around 300 stores in the UK, and over 100 in international places. It was launched in 1964, and Topshop has become one of fashion’s largest success stories. They have captured the most fashionable styles every seasons, its bold and saucy approach to style has attracted fashion-conscious shoppers and industry insiders alike. Topshop’s triumph has been impressive, despite its humble start. Topshop started in the basement of Peter Robinson department store in 1964 and a few years later became an independent retailer. In 1994, the brand took over the entire 90,000 sq ft space at London Oxford Circus, when the iconic Topshop flagship was launched. It is still there today, and is said to be the world’s biggest fashion store on the high street, captivating over 200,000 shoppers each week. As an early pioneer of high street and designer collaborations, Topshop’s partnerships with brands such as Cella Birtwell and Kate Moss, who is the history’s most iconic fashion names, and they have further secured the brand’s reputation as a fashion leader. Topshop’s strength. Topshop’s strength is to access to target market with over 300 stores nationwide, and they are doing online shopping and shipping to over 100 countries now. Topshop also have a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and fresh ideas every year, these strongly says that the trend awareness of Topshop is very high. Topshop is also said to be the largest fashion store in UK, offering free personal style consultants, competing with the high-end department stores. They are in collaborations with designers and celebrities like Kate Moss and Cella Birtwell. Lastly, Topshop is part of arcadia, which is a group managing several successful brands. (177) Topshop’s weakness The weakness of Topshop is that few of the garments quality is not matching with the price, and that they have too many products and the staffs are not well educated enough about the merchandise, for example the material of the apparels. Most of the merchandise are made suited for only the younger demographic and few of the ad campaigns are not eye catching enough. The company is said to be global, however it has a presence only in few countries worldwide. Topshop’s opportunities Topshop’s opportunities are that they have the potential for further globalization of the brand and more than 60 cities with a potential for a Topshop has been identified. Topshop also have th potential to franchise brand and develop new products and services like more trained staff. Topshop also have the opportunities to become the largest fashion store in other cities than London. Topshop’s threats Topshop’s biggest threat is the constant new entries and competitors in their home market. There might be possible recession and people are less likely to spend money on trendy items Topshop have in store, given the current weaknesses of currency, Topshop is not the bargain it used to be. With constant new entrant, there will be price wars with their competitors. Topshop being a global retailer means that they are exposed to political problems in the countries that they operate in. With Topshop’s success, there is a potential for a brand that will copy the style that Topshop has for the past few years of trends. (377)